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LAUREN MORRELLI PORTFOLIO
  • About
  • Work
  • TRENDBOOKS
  • PRINTS
  • PHOTO SHOOTS
  • SOCIAL MEDIA
  • LOGOS
  • DISPLAYS
  • PACKAGING
  • PR
  • Contact

SOHO PROFESSIONAL MAKEUP BRUSHES

I was asked to design a professional makeup brush line that didn’t cost a department store price but had the high end department store look. I came up with a design for an ergonomic makeup brush handle that fits to your hand for more precision and control when applying makeup. Allegro patented the brush handle and we launched the collection in all Walgreens stores as well as later selling the line into Walmart. I went to many different factories in China learning about how makeup brushes are made and the different types of brush hair that is used for different makeup products. This collection was a great success.

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